Background
This topic is something I’ve wanted to write about for a while. It’s also something I’ve seen a lot other marketers/communication people talk about. The broadness of the issue, however, came to me a few days ago when I was in town simply doing some shopping.
As I was walking from one shop to another I notice a few people who were standing in the street with papers of some kind and apparently trying to talk to people. I’m guessing they wanted people to sign a petition of some kind or donate …
