Background

This topic is something I’ve wanted to write about for a while. It’s also something I’ve seen a lot other marketers/communication people talk about. The broadness of the issue, however, came to me a few days ago when I was in town simply doing some shopping.

As I was walking from one shop to another I notice a few people who were standing in the street with papers of some kind and apparently trying to talk to people. I’m guessing they wanted people to sign a petition of some kind or donate …

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Inspiration

Inspiration for this post got to me when I was attending a business convention here in Umeå a few weeks ago. This was a convention for younger people that was given a peek into the world of different corporations. But I always love networking and talking to companies to learn more about how they think and act, so I thought I’d attend.

The convention was quite normal, companies giving out free candy, hats and holding competitions. Just doing whatever it takes to keep the crowd engaged; being interactive.

Now I don’t frown …

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